Suntainabily yours 

Responsibility

Every piece is made with pure care for people, the planet, and the future.
We work only with trusted experts who uphold fair labor, ethical sourcing, and environmental responsibility From the sourcing of materials to the final design, each creation embodies beauty with purpose, ensuring your jewelry leaves a positive impact.

Continous Improvement

We are constantly exploring better materials, cleaner processes, and smarter ways to design, produce, and package our jewelry. Every step forward helps us reduce waste, extend longevity, and create pieces that honor both people and the planet.

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We create pieces meant to last a lifetime.
With mindful care, your jewelry will preserve its brilliance and meaning for years to come.

Sterling Silver

Made from 92.5% pure silver with high finished rhodium plating, offering a balance of lightweight and durability.

Gold Vermeil

We use a thick layer of pure 18K gold over sterling silver to provide enhanced longevity and superior resistance to wear and tarnish

Gold Plating and Gold Vermeil

0.5 micron

2.5 micron

Gold vermeil is 5X thicker than normal gold plating.

Care & Maintenance

Always keep your jewelry in a dry, safe place – avoid humid environments (bathrooms, kitchen). Keep pieces separate; don’t let chains tangle or pieces rub against each other.

How to Clean

After each wear : Wipe gently with a soft, dry cloth to remove oils, sweat, and dust.
For deeper cleaning (Sterling Silver) : Use a silver polishing cloth or a gentle silver cleaner. Ultrasonic cleaners are safe for pure sterling silver (test with care).

 

For gold vermeil / gold-plated finishes :

• Use a mild soap + lukewarm water solution and a soft brush.

• Rinse thoroughly and pat dry with a clean, soft cloth.

• Avoid ultrasonic cleaning, steamers, or harsh polishing, these may wear down the gold layer.

• Be gentle, polishing cloths can be abrasive if used too vigorously.

If Discoloration Occurs

If your piece loses shine or warms in tone:

• Use the polishing cloth provided, applying light, even pressure.

• Always dry the piece completely before storing.

• Be cautious with chemicals, perfumes, lotions, chlorinated water, and sulfide-containing materials accelerate tarnishing.

Since 13.8 B.years

ciu (see in you, pronounced see-oo) is created to connect us with the universe. We believe the temple is the self and true luxury is knowing it.
We craft iconic jewelry forms made for you to transcend. Every creation is designed with pure intention,
Blending modern design with the elegance of ancient indian wisdom.
ciu (see in you, pronounced see-oo) is created to connect us with the universe. We believe the temple is the self and true luxury is knowing it. We craft iconic jewelry forms made for you to transcend. Every creation is designed with pure intention, Blending modern design with the elegance of ancient indian wisdom.

For centuries, India was a land of deep knowledge, where temples and universities were spaces for educating, understanding the universe, and our place within it.
 
Over time, many of these centers of wisdom were destroyed by foreign invaders, and everything faded with time, but never vanished. ciu is created to revive that essence.

When someone chooses a piece of our jewelry, we would insist them to wear what challenges them. Something that reflects what they must confront.

Each form is designed to act as a quiet guide, encouraging the wearer to move beyond limitation and closer to their real self.
Through this act, the jewelry becomes our new temple, allowing ancient knowledge to remain alive, passed on silently, from body to home, from generation to generation, even centuries later.

Each form is designed to act as a quiet guide, encouraging the wearer to move beyond limitation and closer to their real self. Through this act, the jewelry becomes our new temple, allowing ancient knowledge to remain alive, passed on silently, from body to home, from generation to generation, even centuries later.